By: Kathleen Longo, CFP®, CAP®, CDFA
You have seen it a thousand times: “We help you reach your financial goals.” It is the tagline for the majority of financial advisors. And before you say to yourself, “Well Kathy, we have seen you use those exact words too.”, I will fully disclose that I am as guilty as the next guy or gal. We use it all the time. But it got me thinking about the relationships that we have with our clients and what financial goals planning really means. When we ask people what their goals are we are often given pretty broad answers that don’t quite get to the heart of the situation, much less provide enough information to set an action plan. Answers like, “I want to retire comfortably.”, “I want to save enough to leave money to my kids or to charity.”, or “I want to make sure that what we’re doing is right for the long-term.” are pretty common, but we strive to dig deeper.