The Myth of Financial Goals: Most People Don?t Know What They Want

By Kathy Longo, CFP®, CAP®, CDFA

Friday, 16 March 2018

The Myth of Financial Goals: Most People Don?t Know What They Want

You have seen it a thousand times: “We help you reach your financial goals.” It is the tagline for the majority of financial advisors. And before you say to yourself, “Well Kathy, we have seen you use those exact words too.”, I will fully disclose that I am as guilty as the next guy or gal. We use it all the time. But it got me thinking about the relationships that we have with our clients and what financial goals planning really means. When we ask people what their goals are we are often given pretty broad answers that don’t quite get to the heart of the situation, much less provide enough information to set an action plan. Answers like, “I want to retire comfortably.”, “I want to save enough to leave money to my kids or to charity.”, or “I want to make sure that what we’re doing is right for the long-term.” are pretty common, but we strive to dig deeper.

Time for Some Fall Cleaning

By Kathy Longo, CFP®, CAP®, CDFA

Tuesday, 06 October 2015

Time for Some Fall Cleaning

Time for Some Fall Cleaning

Fall is officially here and it’s time to clean!  I know we usually think about cleaning as a chance to freshen things up when Spring arrives, but Fall is a perfect time for financial cleaning.  Let’s make some progress with a few of these financial cleaning moves:

The Consistency of Inconsistency, and How to Adapt Your Financial Goals

By Kathy Longo, CFP®, CAP®, CDFA

Wednesday, 21 January 2015

The Consistency of Inconsistency, and How to Adapt Your Financial Goals

Carl Richards, Director of Investor Education for the BAM Alliance, posted an article in the New York Times about the illusion of certainty in investing. For many people, technology has led them to believe that they can predict what the market is going to do or that anyone can be a "market expert". Unfortunately, there is a lot of noise about the markets and it can be extremely difficult to sort through all of the information. Mr. Richards states, "Change and uncertainty are consistent in their inconsistency". This may not be an easy or comfortable reality and it can be of great importance to have the right financial advisor to guide you through this noise while maintaining a long-term view. 

This commentary originally appeared December 15 on NYTimes.com.

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