Tips to Curb Impulse Spending When Shopping Online

By Kathy Longo, CFP®, CAP®, CDFA

Monday, 26 November 2018

Tips to Curb Impulse Spending When Shopping Online

Did you know that there is a whole genre of articles, conferences, books, and workshops dedicated to helping marketers and advertisers reduce the time it takes for you, the consumer, to visit an online store and make a purchase? There are advertising tactics that encourage you to consider that purse you looked at online three weeks ago when you are simply googling how to make banana bread muffins.

Do you ever wonder why or how the ads that come through your Facebook feed, Google search sidebar, or even your favorite online news outlet’s banner sections are so perfectly targeted to you and what you like or what you’ve bought in the past? The endeavor of online retailers (especially the giants like Amazon) is to reduce the amount of time between your arrival at the site and your purchase. According to a recent study, developers at Amazon want your timeframe to complete a purchase to be 30 seconds or less!

Five Ways to Nurture Gratitude This Holiday Season

By Kathy Longo, CFP®, CAP®, CDFA

Thursday, 08 November 2018

Five Ways to Nurture Gratitude This Holiday Season

A quick guide for spending with intent, being present and having meaningful conversations with those you love.

It feels like the period of thankfulness and thoughtfulness brought on by a Thanksgiving feast is getting shorter every year. Black Friday looms large, ready to bombard us with shopping and deals. Consumption once again saddles in and takes precedence. In 2017, on Thanksgiving Day, online revenue grew by 28%. [i] If you are feeling a bit overwhelmed at the thought of another year of maxing out credit cards and rushing into the bargain-hunting fray to fight it out for the perfect gift item that no one really needs, then read on. For those who want a little more thankfulness and thoughtfulness this holiday season, I will discuss five ways to promote and nurture gratitude through the holidays and beyond.

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