In the News

The Consistency of Inconsistency, and How to Adapt Your Financial Goals

By Kathy Longo, CFP®, CAP®, CDFA

Wednesday, 21 January 2015

The Consistency of Inconsistency, and How to Adapt Your Financial Goals

Carl Richards, Director of Investor Education for the BAM Alliance, posted an article in the New York Times about the illusion of certainty in investing. For many people, technology has led them to believe that they can predict what the market is going to do or that anyone can be a "market expert". Unfortunately, there is a lot of noise about the markets and it can be extremely difficult to sort through all of the information. Mr. Richards states, "Change and uncertainty are consistent in their inconsistency". This may not be an easy or comfortable reality and it can be of great importance to have the right financial advisor to guide you through this noise while maintaining a long-term view. 

This commentary originally appeared December 15 on NYTimes.com.

Contact Us

  • 3300 Edinborough Way
    Suite 420
    Edina, MN 55435
  • PHONE: 952.392.4474
  • FAX: 952.953.3310