In the News

An Open Letter to Maddy

Dear Maddy, THE REAL WORLD - It’s Not That Bad…
By Kathy Longo, CFP®, CAP®, CDFA
Monday, 06 May 2019

An Open Letter to Maddy

I am so excited for my oldest daughter, Maddy, to graduate from the University of Wisconsin, Madison with a corporate finance major and wealth management minor this May. Although she initially thought the financial planning profession would be incredibly boring, Maddy took a psychology course that introduced her to the interesting meaning behind money, plus took an aptitude test that indicated financial planning would be a great fit for her interests and skills. I am excited that she has her first wealth management job and an apartment. I kept telling her about my excitement to see her “launch”. When Maddy asked if I could please stop talking about launching as she was really sad about leaving college. I held back from sending her the cost of her auto insurance rates as I was excitedly ready to take her off our policy and that this was all part of her launching process.

How to Keep from Spoiling Your Adult Children in Four Steps

We are in the middle of a massive, $68 trillion-dollar wealth transfer. This epic shift of wealth from Baby Boomers to Millennials will be one of the largest financial transfers of all time.
By Kathy Longo, CFP®, CAP®, CDFA
Tuesday, 23 April 2019

How to Keep from Spoiling Your Adult Children in Four Steps

Baby Boomers are the wealthiest generation in history and 45 million households will move trillions of dollars to the next generation. But with that transfer comes worry and fear of spoiling or creating an entitled generation. We’ve all heard sayings about how most wealth is lost in three generations. Interestingly enough, it’s actually often lost in two. In fact, 7 in 10 wealthy families have lost their fortunes by the second generation, and that number goes to 90% by the third. The theories for why this occurs focus on a lack of communication and a lack of financial preparedness for the heirs. In this article, we will go over four different steps to pass your wealth onto descendants without spoiling them or leaving them ill-prepared to manage their newfound wealth.

 

Getting Married… Next Steps After the Big Day

Planning a wedding can be a lot of fun! There is the excitement of picking a venue, inviting all of your friends/family, and planning the honeymoon. But there is also a ton of work involved and the work doesn’t end once you are married.
By Nicole Swanson, CFP®, ChFC®
Friday, 12 April 2019

Getting Married… Next Steps After the Big Day

After the big day, there are many things to consider updating, such as beneficiaries on accounts, your legal name, identification, and estate planning documents. I am currently in the process of planning my wedding, which will take place later in 2019, and I wanted to share some of the items on my checklist that are relevant to our long-term financial plan. Below are some things to consider.

 

Managing Money When You Are Busy

By Kathy Longo, CFP®, CAP®, CDFA

Thursday, 28 March 2019

Managing Money When You Are Busy

We all want to devote more time to our money. In the same way, we want to Marie Kondo our homes, get on the Keto train and practice more mindfulness and meditation. But reality and daily obligations have a way of getting in the way of all those aspirations! Instead, we are often bouncing from one urgent situation to the next, be it work, picking up kids, appointments, etc. By the time our feet are up and the TVs are blaring, the idea of managing your investments is pretty far down the list. The good news is that there are some easy, low-effort ways to get on top of your finances and be able to check something off that long to-do list.

Six Simple Ways to Work Toward a Balanced Life


Ah, the balanced life. We’ve all heard of it and may even know someone we think has achieved it. It’s an enviable place where work, family, and self are all perfectly balanced.


By Kathy Longo, CFP®, CAP®, CDFA
Friday, 15 March 2019

Six Simple Ways to Work Toward a Balanced Life

“Imagine life as a game in which you are juggling some five balls in the air. You name them — work, family, health, friends and spirit and you’re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls — family, health, friends, and spirit — are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged, or even shattered. They will never be the same. You must understand that and strive for balance in your life.” ―Brian Dyson, former vice chairman and COO of Coca-Cola

In this idealized life, jobs are satisfying without invading on personal time, plus there is time for exercise and hobbies…and family…and sleep. Does that balance seem attainable or laughably out of reach? For most of us, the lack of balance in our life comes from the inability to equally distribute our energy to everything that needs us. Family needs your attention, so work suffers. Work is demanding, so family suffers. Work and family demand all your attention, so your self-care suffers. In this article, we will go over some basic tips that can help you work toward that mythic balance. You may be surprised at how simple and yet effective they can be.

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