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All of the most recent articles from our blog, Investment Insights and Featured News Stories.
Kathy Longo recently sat down with Barry Moltz of the Small Business Radio Show to share her insights into the conversations you need to be having with your spouse about money, and how communicating effectively with your spouse can help turn your finances into a source of strength rather than tension for your relationship.
By: Kathy Longo, CFP®, CAP®, CDFA
Did you know that there is a whole genre of articles, conferences, books, and workshops dedicated to helping marketers and advertisers reduce the time it takes for you, the consumer, to visit an online store and make a purchase? There are advertising tactics that encourage you to consider that purse you looked at online three weeks ago when you are simply googling how to make banana bread muffins. Do you ever wonder why or how the ads that come through your Facebook feed, Google search sidebar, or even your favorite online news outlet’s banner sections are so perfectly targeted to you and what you like or what you’ve bought in the past? The endeavor of online retailers (especially the giants like Amazon) is to reduce the amount of time between your arrival at the site and your purchase. According to a recent study, developers at Amazon want your timeframe to complete a purchase to be 30 seconds or less!
Communicating about money and finances can be very emotional because one must be vulnerable and open about their strengths, weaknesses, challenges, successes, and failures with money. One must also let go of judgment to truly have an open and honest discussion about financial decisions and their impact on life.
Head over to Investopedia to see Kathy's tips for having productive, constructive, and effective financial conversations.
By: Kathy Longo, CFP®, CAP®, CDFA
A quick guide for spending with intent, being present and having meaningful conversations with those you love.
It feels like the period of thankfulness and thoughtfulness brought on by a Thanksgiving feast is getting shorter every year. Black Friday looms large, ready to bombard us with shopping and deals. Consumption once again saddles in and takes precedence. In 2017, on Thanksgiving Day, online revenue grew by 28%. [i] If you are feeling a bit overwhelmed at the thought of another year of maxing out credit cards and rushing into the bargain-hunting fray to fight it out for the perfect gift item that no one really needs, then read on. For those who want a little more thankfulness and thoughtfulness this holiday season, I will discuss five ways to promote and nurture gratitude through the holidays and beyond.
We are thrilled to welcome our new Wealth Manager, Nicole Swanson! After starting her career at Merrill Lynch in Madison, Nicole moved to Minneapolis in 2018 to join the team at Flourish Wealth Management. She loves working with clients and is excited to work at a boutique firm like Flourish, in a team environment that utilizes a broad array of financial tools and technology.
Kathy Longo recently spoke to American Express' Open Forum about her tips for helping your business flourish.
"There's no time like the present to take a close look at your business's finances and make any necessary changes. Solid financial planning can help provide direction and healthy business growth..."