By Kathleen Longo on December 4th, 2015
Although the official “Holiday Season” generally starts on Thanksgiving weekend, the charitable component started a few days later with #GivingTuesday on December 1st. Those of us living in Minnesota are probably familiar with “Give to the Max Day” which takes place in mid-November as an opportunity for many charities to leverage the giving spirit, which has been a big success locally. #GivingTuesday is a relatively recent movement which was created in 2012 by the 92nd Street Y and United Nations Foundation as a response to consumerism and commercialization. The event takes place each year on the first Tuesday after Thanksgiving, providing a respite from Black Friday and Cyber Monday, and is designed to be a global day of giving through donations, time, goods, and your voice. Following in the spirit of giving, here are some best practices to maximize your year-end charitable giving plans and ensure the organizations are aligned with your goals for giving.