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Common Investor Biases That Can Harm Your Portfolio

How Subconscious Human Behaviors Can Impact Your Investment Success
By Kathy Longo, CFP®, CAP®, CDFA
Wednesday, 06 July 2022

Common Investor Biases That Can Harm Your Portfolio

If you’ve ever heard of behavioral finance, you know there are some very human ways we can make mistakes in our financial decision-making – and researchers have been studying these unconscious impacts for a long time. How and why we make financial decisions is dependent on a matrix of information and insight, a complex equation that can factor into the success – or failure – of our investment portfolios.

Investor biases, a psychological occurrence in which an investor makes decisions based on preconceived ideas or beliefs, could potentially lead to investment mistakes.

A Critical Piece of Financial Advice for Growing Families

How Developing a Family Values Plan Can Help Keep Your Family on Track
By Kathy Longo, CFP®, CAP®, CDFA
Wednesday, 22 June 2022

A Critical Piece of Financial Advice for Growing Families

You’ve probably heard all of the most common financial advice for growing families: max out your 401(k)s, invest money into a 529 college savings plan, buy life insurance, make sure your will is up to date, and so on. These are all important steps for cementing a firm financial foundation for your family, of course, but there’s more to consider.

Another important piece of a growing family’s financial puzzle is to determine what values they hold dear, and then commit to using those values to make financial decisions. Below, we’ll discuss why taking this step matters and how to get started.

6 Ways to Stop Overspending and Save More Money

How to Move Beyond Best Intentions Toward Best Practices
By Kathy Longo, CFP®, CAP®, CDFA
Wednesday, 08 June 2022

6 Ways to Stop Overspending and Save More Money

If you want to stop overspending so you can save more money, you’re not alone. Yet even with the best intentions, it’s often not as simple or straightforward as it seems. Avoiding your favorite online stores and not splurging on special items can feel like you’re depriving yourself. When you give into all of your spending temptations, however, it’s easy to blow your budget and spend more money than you intend to.

If your balance keeps dipping lower than you’d like it to, read on for six strategies that can help you turn things around and meet this important money goal.

How Do You Know It’s Time to Retire?

Consider These Seven Factors Before Making Your Decision
By Kathy Longo, CFP®, CAP®, CDFA
Wednesday, 25 May 2022

How Do You Know It’s Time to Retire?

How do you know it’s time to retire? While most of us enter into retirement at some point in our lives, the timing is different for everyone. It’s a personal decision based on your unique situation, and it can involve many complex factors. Age might be the biggest factor for you, or maybe it comes down to saving a certain amount, waiting until your youngest child moves out, or something else.

If you’re beginning to think about your retirement timeline, here are seven things to consider:

7 Money Lies You May Be Telling Yourself

7 Money Lies You May Be Telling Yourself
By Kathy Longo, CFP®, CAP®, CDFA
Wednesday, 11 May 2022

7 Money Lies You May Be Telling Yourself

No one sets out to tell themselves money lies, but beliefs can sometimes overwhelm facts when it comes to personal finance. Because money is such a big part of life, our wishes, hopes, dreams, and fears can sometimes make it hard to see the truth for what it is. Oftentimes, this happens without us realizing it, but the consequences can nonetheless be very real.

Money lies have a way of living well beyond when they should. Since we rarely talk about money with family, friends, or acquaintances, the lies can take on a life of their own and have a significant impact on our day-to-day lives.

Let’s take a look at seven of the most common missteps and misconceptions. If any of these money lies sound familiar, it might be time to set the record straight and start embracing better choices. Your financial health and future will thank you.

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