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What Is Our Attention Really Worth?

By Kathy Longo, CFP®, CAP®, CDFA

Thursday, 06 August 2015

What Is Our Attention Really Worth?

Carl Richards, Director of Investor Education for the BAM Alliance, posted an article in The New York Times asking people to consider how they value their time and attention. Our attention might be the most valuable asset we have. If you were asked to spend money each time you went on social media or watched t.v., would you still do it? If you paid for your attention, would you spend your time differently?

This commentary originally appeared on August 3 on

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